In a shocking incident, known educationist and writer Rita Jatinder, who was answering questions on a TV show, died during its live telecast on Monday.
Jatinder was appearing as a guest on a regional Doordarshan TV show and answering questions about her life and achievements on the channel's 'Good Morning J&K' show when she suddenly collapsed, shocking the two anchors and scores of viewers.
The 86-year-old woman was later declared dead. The producers of the widely watched TV show were unable to handle the unforeseen situation initially.
Show host Zahid Mukhtar told IANS that Jatinder was at that point of time imitating the now ailing Bollywood star Dilip Kumar.
"When she collapsed, we thought she was acting... It took us a few moments to realise something was seriously wrong.
"We tried to revive her. Producers, our assistants, everyone tried to revive her. But she did not respond. She was rushed to a hospital where she was declared brought dead," Mukhtar said.
Jatinder was a former Secretary of the Academy of Art, Culture and Languages in the Jammu and Kashmir government.
The Jammu-based educationist was supposed to attend three shows in all in Srinagar, including one for Radio Kashmir.
'Good Morning J&K' is a widely watched TV show that has run for over 15 years, attracting some of the best talent as its guests.
(With IANS inputs)