New Delhi: You've heard of video jockeys, radio jockeys and disc jockeys. Now comes the gig culture! Trending in a big way in major cities, it's seen as another career option by college-goers who look at gigs as a means to earn pocket money and recognition.
Gigs or concerts or live performances are becoming a must for uptown cafes in any metro city. Dim and diffused lighting, comfy couches, delicious delicacies topped with awesome music definitely make for a perfect evening. And with the increase in the gig culture, music lovers get to listen to the best of rock, blues, jazz and hip-hop - and the performers are smiling all the way to the bank.
"It's all business. Cafe owners provide us a platform and we help them earn more. Today, an evening is incomplete without a live band performance," said Manish Kumar, 20, lead vocalist with one-year-old band Impatient Lovers.
Almost a decade ago, music was considered just a hobby and not as a profession. Mothers and girlfriends used to insist their loving sons and boyfriends become doctors, engineers, lawyers and the like.
