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Don't have time to eat breakfast? Drink it

Boca Raton: If you don't have time to sit down for a bowl of cereal in the morning, companies are hoping you'll want to drink your breakfast.As companies struggle to grow cereal sales in the

India TV News Desk India TV News Desk Updated on: February 21, 2013 12:12 IST


PepsiCo, which makes Quaker oatmeal and recently got into the dairy business, has launched similar concepts overseas. It offers a Quaker cereal powder drink in China and last summer began testing a Quaker oatmeal drink in Brazil.

A spokesman for PepsiCo declined to say whether any similar products are planned for the U.S. But the company has underscored its strategy of "lifting and shifting" products from around the world for different markets.

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