"The theme this year is 'Let's Defeat Breast Cancer. We're Stronger Together'," Rohan Vaziralli, country manager, Estee Lauder Companies India said in a statement.
The initiative will continue till Oct 11 and the bridge will be lit up in pink from 7 p.m. onwards every evening.
With this campaign, the BWSL joins an illustrious league of international landmarks like New York's Empire State Building, Sydney's Sydney Opera House, Paris' Louvre Museum, Dubai's Burj Al-Arab, Beijing's Beijing Olympic Pool, Rio's Cristo Redentor, Tokyo's Tokyo Tower and Ottawa's Parliament Building, which have been a part of this global tradition every October. To date, over 600 unique landmarks have been illuminated.
The Breast Cancer Awarness month is celebrated worldwide every October.