The Confederation of All India Traders (CAIT) filed a complaint against a Flipkart advertisement featuring Amitabh Bachchan. The complaint has been registered with the Ministry of Consumer Affairs, PTI reported.
According to the report, the CAIT claimed that the advertisement in question is misleading and allegedly gives false information on smartphone prices. For those uninitiated, the advertisement promotes the upcoming Big Billion Days sale on Flipkart. The CAIT also alleged that the ad has the potential to harm small retailers in India and further demanded the e-commerce giant withdraw the advertisement.
CAIT urges CCPA to impose Rs 10 lakh fine on Amitabh Bachchan
Further, CAIT also urged the Consumer Protection Authority to impose a Rs 10 lakh fine on Big B and imprisonment and penalty for Flipkart under Section 2(47) of the CCPA Act.
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Meanwhile, Amitabh Bachchan shared a cryptic note on X, formerly X, after his Flipkart ad controversy came to light. Big B wrote, "T 4787 - coming soon to explain lots."
On the professional front, Big B can be currently seen in the 15th edition of the popular quiz reality show, Kaun Banega Crorepati. Apart from KBC 15, the megastar will be soon on the big screen with Ganpath: A Hero is Born. Directed by Vikas Bahl, the film also stars Tiger Shroff and Kriti Sanon and is slated to hit the silver screen on October 20. He will be also seen in Kalki 2898 AD. Co-starring Prabhas, Deepika Padukone, Kamal Haasan, and Disha Patani, the film will release in January 2024.