The old Indian card game 'Teen Patti', also the title and theme of the Amitabh Bachchan, Ben Kingsley-starrer, is becoming popular on a new platform the Internet.
The gaming format is gaining immense popularity with online audiences across India. Even the Big B is using the social network portal Ibibo's 'Teen Patti' game for promotion of his flick that was released last Friday.
This version has been introduced keeping in mind the popularity of the game across different genre of audience while maintaining the legal sanctity, say creators.
According to Ibibo CEO Ashish Kashyap, the Teen Patti game is a huge rage with the youth wherein tens of thousands of people spend hours everyday playing this online version while simultaneously interacting real time with their friends.
"The game is built with the vision of getting people connected and network via this live multiplayer gaming format. The uniqueness of this game is that it is social. Rather than being one-player platform, Teen Patti allows six players to play live simultaneously on a virtual table while sitting anywhere in India," Kashyap told PTI.
The game was launched last October on the eve of Diwali. "Since then the game has seen a phenomenal response across different genre of players and is growing by 200 per cent month on month active user," he says.
According to Kashyap, popularity of gambling in India is evident from the fact that the online market opportunity in India is being pegged at a staggering USD 5 billion and the overall betting market is even bigger at $ 40 billion.
'India has also recently opened up its online gambling license and the Internet has some top international operators trying to secure India's first ever online gambling license."
Hinduja Interactive, the online and digital partners of film "Teen Patti," is also promoting a contest on Facebook fan page via an exclusive tab which leads directly to a contest page.
Mobile entertainment company Nazara Technologies is also planning something on the game. "Earlier we had launched a poker game based on the Hollywood cult movie 'Rounders.'
After seeing the latest trend, we are already on a concept stage for few more games on this genre," says Nazara CEO Nitish Mittersain.
Popular gaming site zapak.com, besides several other portals also have a Teen Patti game. Gaming site Gameloft, however, does not have immediate plans to start Teen Patti.
"We do not have the license for the Teen Patti and currently we don't have any plans either," says Ashutosh Sharma, Gameloft's account manager.
Teen Patti uses a standard 52 card deck with Aces ranking highest and twos the lowest. PTI