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French Invention: Magnets Replace Bra Hooks

It should come as a relief to any man that has fumbled with tricky bra hooks. A French label has launched a range of lingerie that fastens with magnets, rather than the traditional hook and

PTI [ Updated: November 10, 2010 15:54 IST ]
french invention magnets replace bra hooks
french invention magnets replace bra hooks

It should come as a relief to any man that has fumbled with tricky bra hooks. A French label has launched a range of lingerie that fastens with magnets, rather than the traditional hook and eye straps, reports Daily Mail, London.


The Lingerie Dement line, which translates as 'insane lingerie' features discreet magnetic clasps set at the front of the bra and concealed by bows.



Even the knickers come with the 'flick-off' function at the hips.

The label's website calls the range 'romantic and naughty', and the magnetised system 'very strong'.

The 'Volant' design is described as 'perfectly suited to small breasts', with 'ruffles and bows to highlight the curve of the hip'.

The 'Charmant' range, is designed to suit larger cup sizes (up to a D), and promises to be invisible beneath clothes.

But prices are not cheap. Knickers from the luxury brand cost from £45, while a navy silk set costs £137.

Nor is the line available in the UK. It retails online at French website jollia.fr, and at a number of boutiques in Paris and the U.S.

Stylist Sam Saboura commented: 'It brings a little bit of theatrics into the bedroom.

'There's kind of a fun quality to undressing someone in an intimate way, and this would give that tear-away effect,' he told the New York Daily News.
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