New Delhi: Sonakshi Sinha has added one more brand in her kitty and this she will be seen promoting Emami Boro Plus face wash range.
FMCG firm Emami has roped in Bollywood actress Sonakshi Sinha as brand ambassador for its BoroPlus face wash range.
Sonakshi would endorse the anti-pollution face wash range under Emami's Rs. 400-crore BoroPlus brand, the Kolkata-based company said in a statement on Thursday.
"Her popularity amongst cine-goers across various demographies and markets-metros, Tier 1, Tier 2 cities and big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery," Emami director Priti A Sureka said.
"I am really excited to be associated with BoroPlus, an iconic brand which has a legacy of offering natural skincare," the actress said.
Apart from Sonakshi, Emami has other celebrities, such as Amitabh Bachchan, Kareena Kapoor Khan and Bipasha Basu, on its board to endorse the BoroPlus range.
Boroplus portfolio comprises antiseptic cream, advanced moisturising lotion, prickly heat powder and face wash.
In the antiseptic cream segment, BoroPlus enjoys a 74 per cent market share.
Apart from India, it is also the highest selling antiseptic cream in Ukraine, Russia and Nepal, the company said.
