Mumbai, Feb 23: Jimmy Shergill is rarely seen promoting his films in a big way but the actor is going all out to promote his next Sahib, Biwi Aur Gangster Returns, even on television.
The actor was seen promoting the film first on the sets of TV serial Hum Ne Li Hai Shapath and later in reality show Nautanki: The Comedy Theatre. Jimmy feels that TV is the biggest medium to promote a film.
"Television is a very big medium, it is just called 'small screen' in name but actually its reach is the biggest," the 42-year-old said on the sets of show Hum Ne Li Hai Shapath.
"Any amount of promotion for a film is less because you have to reach out to maximum number of people. It is very important to reach out to people if you have made a good product," he added.
Sahib, Biwi Aur Gangster Returns is the sequel of Tigmanshu Dhulia's 2011 film Sahib Biwi Gangster. The new film features Jimmy, Mahie Gill, Irrfan, Soha Ali Khan and hits theatres on March 8.
Jimmy played Sahib in the first film of the franchise and says although the backdrop remains the same, the story of the second film is completely different.
"It is not like if you haven't seen the first part you will not understand the second part. It is a new episode in Sahib and Biwi's life. Only Sahib, Biwi and their palace, that backdrop remains the same but the story is completely different," Jimmy said.
The actor has earlier worked with Tigmanshu Dhulia in Haasil.