Producer Ekta Kapoor, whose co-production Veere Di Wedding has raked in Rs 10.70 crore on the first day of its release, said that it has been a struggle to convince people that films are gender agnostic. Ekta on Saturday took to Twitter to announce the box office collection of the all-girl film which stars Kareena Kapoor Khan, Sonam Kapoor, Swara Bhasker and Shikha Talsania.
"We have just got the numbers (box office) hot out of the oven! The all India box office total for 'Veere Di Wedding' is Rs 10.70 crore on day one!" Ekta tweeted.
She also said that films do not work on gender but on the basis of entertainment.
"I wanted to tweet the numbers myself even before the official release as it's been a struggle convincing people that films are gender agnostic! "Picture sirf teen cheezo ke vajah se chalti hai (films run only because of three things) entertainment, entertainment and entertainment! Rhea (Kapoor) and Ruchika this one is yours," Ekta added.
We have just got d nos hot out of the oven! The all india box office total for #VeerediWedding is 10.70crores on day one!!!— Ekta Kapoor (@ektaravikapoor) June 2, 2018
Sonam tweeted: "Ekta we all broke the glass ceiling!"
#VeereDiWedding has a WINNING START on Day 1... Makes its way into the TOP 5 OPENERS of 2018... Expected to build up a SOLID TOTAL over the weekend... Fri ₹ 10.70 cr. India biz.— taran adarsh (@taran_adarsh) June 2, 2018
The female buddy comedy film is directed by Shashanka Ghosh. It is co-produced by Sonam's sister Rhea Kapoor, Ekta Kapoor and Nikhil Dwivedi.
(With IANS Inputs)