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Bollywood and Cricket come together again! Eros Now to sponsor Virat Kohli’s Royal Challengers

Eros Now is going to be the title sponsor of Virat Kohli’s Royal Challengers.

Written by: India TV Entertainment Desk, New Delhi [ Updated: April 05, 2018 11:41 IST ]
Royal Challengers

Royal Challengers

IPL is all set to begin from April 7 and now get ready to see the Eros Now on the jerseys of Royal Challengers Bangalore led by cricketer Virat Kohli. Eros International's on-demand Bollywood and regional language entertainment network Eros Now will be the title sponsor of the team. Other principal sponsors are computer and printer brand Hewlett-Packard. Eros Now and RCB have agreed on three-year association. The company has replaced popular mobile brand Gionee as the title sponsor of the team.

The information was shared on micro-blogging site Twitter that says, “. @ErosNow to be the title sponsor of @imVkohli led Royal Challengers Bangalore team in this year's. Cricket and Bollywood comes together. #ErosNowWithRCB @RCBTweets @IPL @rls8887.”

After this deal with Eros Now, the brand list of RCB for 2018 has extended to 11.

The RCB team will have Eros Now logo on the front of their jerseys and HP logo on the right chest. Virat’s team will play its first match on April 8 against superstar Shah Rukh Khan’s Kolkata Knight Riders at Eden Gardens.

It is yet to be seen which team emerges as the ultimate winner of IPL.

The opening ceremony of IPL is going to be grand with Bollywood celebs Varun Dhawan, Parineeti Chopra and Hrithik Roshan in attendance.  

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