Chandigarh: Country's leading e-commerce player Flipkart on Wednesday said it is receiving over 20 percent of its orders from mobile phones on the back of growing penetration of smart phone users who prefer buying merchandise through m-commerce mode.
"More than 20 percent of our orders are coming from mobile at present. And we see a lot of mobile users, who place orders, are from non-metro cities where we see a lot of potential for growth," company's Director (Mobile Marketing) Mausam Bhatt told reporters here.
Mobile users currently prefer to order mobile phones, tablets, cameras, footwear and apparels, he further said.
"Increasing smart phone penetration and lower costs of devise has further contributed to growth of m-commerce," he said.
Quoting a report of Boston Consulting Group, Bhatt said at present 45 percent online consumers in India use only their mobile devices to access the internet which is expected to increase to 60 percent over the next three years.
Sensing immense potential in m-commerce, Flipcart had launched its first android-based mobile application in September last year to allow smart phone users to buy products online. It launched iOS-based application in December.