New Delhi: Facebook has said it is closing its gifts service, which let people buy gift cards in the form of digital codes.
"We'll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook," the company said in an emailed statement on Tuesday.
Facebook Gifts opened in 2012 as a way for users to buy gifts such as socks and teddy bears. But after a year the service ceased selling physical goods, and offered only gift cards from more than 100 merchants including Starbucks, Best Buy Co and Barnes & Noble.
Earlier this month Facebook said it was testing a special "buy" button for products advertised on the social network.