The Abu Dhabi-based carrier revealed the front-of-plane amenities as part of a broader rollout of plush new cabin offerings for dozens of long-range jetliners it plans to receive over the coming years.
Etihad Chief Executive James Hogan conceded that offering what the airline says is the first-of-its-kind multi-room suite helps generate buzz, but that ultimately it is a serious effort to bring in more cash. The carrier already woos the flying elite with perks including first-class onboard chefs and in-flight nannies.
"Obviously there's going to be a halo effect in the positioning of Etihad Air as a premium carrier," he said. "But we wouldn't do it unless we felt we could make money with it. ... This is a top-end market. There is demand here."
