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Apple, Samsung declares discount battle, sell almost 1 lakh units on Amazon

New Delhi: Apple and Samsung are selling smartphones at a discount on Amazon India and it has become a battleground for both companies.While one side Apple has slashed prices of iphone 5c by 30%, exclusively

India TV Business Desk [ Updated: March 24, 2015 11:46 IST ]
apple samsung declares discount battle sell almost 1 lakh
apple samsung declares discount battle sell almost 1 lakh units on amazon

New Delhi: Apple and Samsung are selling smartphones at a discount on Amazon India and it has become a battleground for both companies.

While one side Apple has slashed prices of iphone 5c by 30%, exclusively on Amazon, its rival Samsung has reduced 23% on its erstwhile flagship Galaxy S4 smartphones on the website.

It is estimated that the two companies have sold almost 1 lakh units together on Amazon - the highest ever for these models through a single point of sales.

As quoted by ET, a senior analyst at Counterpoint Research says, "It's a strategic move by Apple and Samsung to focus on two of the fastest-growing smartphone segments where their presence has been limited

As reports published in ET, analysts said Samsung had a negligible presence in the Rs 15,000-20,000 segment, which it fortified by selling the Galaxy S4 at Rs 17,999 on Amazon. Apple reduced the price of the iPhone 5c to Rs 22,990 to fill a void after it pulled out the iPhone 4 from the market.

As per latest estimates, Samsung leads the Indian smartphone market although its share is under pressure from Micromax.

In the Rs 20,000-plus smartphone category, Samsung leads, followed by Apple, which contributes a third of the sales.

An Amazon India spokesperson confirmed that sales of both Apple and Samsung devices had been exceptionally good. Both Apple and Samsung didn't comment on the sale.

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