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L.L. Bean looks to northern neighbor to boost sales

The outdoors gear retailer has signed an agreement in which its products will be sold in 24 stores in Canada for the holiday season, and in L.L. Bean-branded stores opening over the next decade

AP Reported by: AP
Published on: October 31, 2018 23:15 IST
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Image Source : AP L.L. Bean looks to northern neighbor to boost sales

FREEPORT, Maine (AP) — L.L. Bean is looking across the border to Canada to boost sales.

The Maine-based retailer has signed an agreement in which its iconic boot and other products will be sold in 24 stores in Canada for the holiday season, and in L.L. Bean-branded stores opening over the next decade. The company also has launched a dedicated website for Canadian customers that smooths out duties and currency fluctuations.

Bean is coming off several years of flat sales and an era of belt-tightening that included a reduction in the workforce, a tightening of its generous return policy, and a paring of products.

CEO Steve Smith said Canada currently accounts for about 2 percent of Bean's annual sales; he said the company hopes to double that in three to four years.

Disclaimer: This is unedited, unformatted feed from the Associated Press (AP) wire.
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