New Delhi: The Sahara group's biggest claim to fame is that it was the official sponsor for Team India for the last decade.
The group is a major promoter of sports in India, and is the main sponsor of Indian cricket team but last year it decided to terminate the deal after running into trouble with the BCCI when they scratched his IPL franchise team Pune Warriors.
Sahara owned 42.5% stake in Force India Formula 1 Team and also sponsor the India national field hockey team.
Sahara's finance business is the group's cash cow. Sahara India Financial Corporation Limited (SIFO) is a “residuary non-banking company“.
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