News Business Volkswagen unveils Beetle Dune that could reach showrooms

Volkswagen unveils Beetle Dune that could reach showrooms

Detroit: Grab your snowboard or sandboard and go. That's the idea behind a dune buggy concept car version of Volkswagen's Beetle unveiled Monday at the Detroit auto show.VW envisions the Beetle Dune appealing to skiers



Officially, VW says no decision has been made on whether to produce the thing. But the appeal of the Beetle brand gives the concept a better chance of appearing in showrooms.

"Dune, for the time being, is a concept," said Michael Horn, Volkswagen Group of America president and chief executive said after the unveiling. "If people like it, we work on the concept and we create a very specific marketing campaign for it."

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