In a testament to television's enduring appeal in India, viewers have increased their TV-watching time by an extra 53 minutes per week compared to the previous year. This growth, amounting to a notable 5.1% Year-to-Date (YTD) increase for FY'24, defies shifting trends in media consumption.
New Delhi: The Wave World Kabaddi League attracted an aggregate reach of over 101 million individuals as per TAM India in its first edition, placing it among the top-5 sporting properties in India, both in
New Delhi, Aug 10: The Broadcasting industry is deliberating on ways to measure television viewership in the wake of Prasar Bharati expressing dissatisfaction over alleged under-representation of Doordarshan's viewership and news channel NDTV's lawsuit against
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