Amazon India took too long to launch its smart speakers to India, but finally they make a debut in the country. The e-commerce giant has launched its entire Echo speaker series in India with prices starting from Rs. 4,499. At present, Amazon has Echo, Echo Dot and Echo Plus Speakers in the entire Echo smart speakers line-up. All the three variants have been launched in India.
The Echo Dot is the smallest and cheapest of the three. It costs Rs. 4,499. The Echo is priced at Rs. 9,999 and the Echo Plus costs Rs. 14,999. All the three smart speakers are powered by Amazon’s Alexa, a smart virtual assistant.
Despite the launch, all the three speakers won’t be available to purchase in stores or on website. The Echo speakers will be sold to people who request an invite to purchase them.
Amazon revealed that people who request the invite and purchase the device will also get 30% discount on the price. In addition, the company said that it’s going to bring the Amazon Prime Music service to India. Purchasers of Echo speakers will get the subscription for free.
"Tens of millions of customers are already using Alexa, and today we're excited to bring her to India with an all-new experience designed from the ground up for our customers in India," said Dave Limp, Senior Vice President, Amazon Devices and Services. The combination of Alexa and Echo provides customers with hands-free access to music, weather, news, information, and more-just ask."
Amazon tied up with many content creators in India to make content services available on Echo speakers, like news. Alexa through Echo speakers will tell users news, play the music and answer the queries.
"In India, Alexa delivers a customised Indian experience, including an all-new English voice with local pronunciations and intonation," said an Amazon spokesperson.
