sachin tendulkar s tv ads off air due to poor run on field
New Delhi: Several TV commercials featuring India's cricket icon Sachin Tendulkar are now off the air due to a continuous poor run of the batsman on the field.
An Economic Times report said, sportswear firm Adidas, cold drinks manufacturer Coca-Cola, camera maker Canon and insurance firm Aviva have not aired any TV commercials featuring Sachin since June this year.
Others such as RBS Bank and Future Group have traditionally used Tendulkar for co-branding exercises or below-the-line activities.
Canon, which had inked an endorsement deal with Tendulkar in 2007, has decided not to renew his contract when it ends this month, the report said.