September 3, 2014
0
Email

Sachin Tendulkar's TV ads off air due to poor run on field

[ Updated 05 Dec 2012, 11:08:10 ]
Sachin Tendulkar's TV ads off air due to poor run on field
FONT SIZE

New Delhi: Several TV commercials featuring India's cricket icon Sachin Tendulkar are now off the air due to a continuous poor run of the batsman on the field.


 
An Economic Times report said, sportswear firm Adidas, cold drinks manufacturer Coca-Cola, camera maker Canon and insurance firm Aviva have not aired any TV commercials  featuring Sachin since June this year.
 
Others such as RBS Bank and Future Group have traditionally used Tendulkar for co-branding exercises or below-the-line activities.
 
Canon, which had inked an endorsement deal with Tendulkar in 2007, has decided not to renew his contract when it ends this month, the report said.
 



India Tv Mobile Wesbite
India tour of England 2014
SCOREBOARD
INDIAtv Poll
ALSO READ
X
'Showman' Bolt wows Bangalore crowd, but with cricket bat
Bangalore: Sprint superstar Usain Bolt on Tuesday wowed his Indian fans in his...
Read More >>