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IPL 2017: Record-breaking viewership in first week

The ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.

PTI, New Delhi [ Updated: April 13, 2017 22:28 IST ]
IPL 2017, IPL 10, Viewership
Record-breaking viewership in first week

The ongoing Indian Premier League season 10 has reached new heights with a cumulative reach of 185.7 million viewers in just three matches.

With an average time-spent (TS) of 72 minutes per viewer, it reaches an all-time high.

Due to dynamic changes in the measurement system while last year's performance may not be strictly comparable, but to put it in context, the first three matches of 2016 got a cumulative reach of 160.7 million with an average time-spent of 46 minutes.

This landmark year of IPL has made an incredible impact in its first week making its mark yet again.

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