Veteran cricketer Sachin Tendulkar’s off-field partnership with singer Sonu Nigam has given the legend’s fans a million reasons to smile.
Sachin’s collaboration with Sonu for the song ‘Cricket wali beat’ is a hit and had crossed 1 million views within just 24 hours on YouTube.
The constantly ticking viewership of the song shows that the little master’s popularity is not confined to cricket as the track has gained immense traction on social media.
The song was made to promote Sachin’s new platform, 100 MB.
The song has Sachin expresses his love for all the Indian cricketers he has played with in the last six World Cups.
Sonu, who sang the track with Sachin, said Sachin was a very good singer and they didn’t have to use a pitch corrector as Sachin was crooning in the right tone.
A few days back, Sonu was seen holding a bat while Sachin posed with a mic in a picture doing rounds on social media. The poster had stirred the curiosity of fans and when the song came out, it became an instant hit.
The Arjuna Award winner had earlier released his autobiography named "Playing It My Way", and recently he launched his digital app 100MB.