London: Singer Rihanna's first perfume, Reb'l Fleur is "not a shrinking violet kind of fragrance" but will reflect her strong personality.
Rihanna's fragrance will be befitting of her independent character and designers behind the perfume say she has been more hands on than most in coming up with the perfect scent.
Kathleen Galvin, vice-president of marketing and advertising at Parlux, which has developed the perfume with the star, said: "This is not a shrinking violet kind of fragrance."
Contactmusic.com reports, the title of the scent is a reference to a nickname Rihanna's grandmother gave her when she was growing up in Barbados, and she has also had it tattooed on her.
The fragrance will debut in US stores on January 25, and it is hoped it will be introduced to international markets within three months.