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Heroine performs well in overseas market

IANS [ Updated 22 Sep 2012, 19:04:22 ]
Heroine performs well in overseas market

New Delhi, Sep 22: Kareena Kapoor-starrer "Heroine" is working wonders in the overseas market.

The Madhur Bhandarkar movie, based on the ups and downs in the life of an actress, was reportedly made at a budget of Rs.20 crore.

It released in 42 screens in the Middle East Thursday, and has earned $350,000, with 19 screens still to report the numbers.

In India, Britain and the US, the movie opened Friday.

It registered Rs.7.5 crore earnings in India, in Britain, it made $78,402 from 41 screens, while in the US, "Heroine" minted $140,000 (it released in 112 screens, and six screens are yet to report the numbers.

"'Heroine' has seen a phenomenal opening in all major international markets. This was a highly anticipated movie and our marketing push has helped pull in massive crowds to theatres. No other female lead has seen such a response in recent years," Amrita Pandey, executive director, Syndication, International Distribution - Studios, Disney UTV, said in a statement.

"Heroine" also features Arjun Rampal and Randeep Hooda in key roles. The movie had a strong buzz around it, and it was heavily promoted across all quarters.

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