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3500 screens, 9 cities: The trailer launch of SRK’s ‘Raees’ is all set to be a unique event

Currently reading: 3500 screens, 9 cities: The trailer launch of SRK’s ‘Raees’ is all set to be a unique event
India TV Entertainment Desk, New Delhi [Published on:26 Nov 2016, 18:45:21]

After many speculations about the trailer launch of upcoming movie ‘Raees’ there is finally some clarity on the same. Reportedly, Shah Rukh Khan will interact with thousands of viewers through live video conferencing while the trailer will be streamed in around 3,500 screens on December 7.

The grand trailer launch will involve nine cities namely Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga (Punjab). The cities were picked by Shah Rukh himself along with producers Ritesh Sidhwani and Farhan Akhtar.

Speaking about the unique strategy to be employed, SRK told a daily that the team is excited about it. He said that they didn’t want to restrict themselves to one city, hence came up with this idea.

"We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas," said King Khan.

The 51-year old superstar will be accompanied by his co-star Nawazuddin Siddiqui for the launch.

Also Read: I want Hrithik’s movie to do well, if not better than ours: Farhan Akthar on ‘Raees’ vs ‘Kaabil’ clash

Undoubtedly, this way will give the movie mileage and will connect with viewers like never before.

Directed by Rahul Dholakia, ‘Raees’ is set in 1980’s Gujarat. The movie chronicles the journey of a bootlegger, whose business is challenged and eventually thwarted by police. It stars actress Mahira Khan as the female lead. Scheduled to release on 26th January, the movie will clash with Hirthik Roshan’s ‘Kaabil’ at the box office.

SRK’s ‘Raees’- India Tv
SRK’s ‘Raees’