Actress Shraddha Kapoor’s last on screen outing ‘Rock On 2’ didn’t yield favourable results at box office. Now grapevine is abuzz that Shraddha’s family is upset with the producers of the movie Ritesh Sidhwani and Farhan Akhtar. Apparently, the Kapoors wanted them to shift the release date, till the time impact of demonetisation is minimal at the BO.
‘Rock On 2’ released on 11th November, merely three days after Prime Minister Narendra Modi put a ban on higher currency notes. PM Modi announced late evening on November 8 that Rs 500 and Rs 1000 notes would be invalid.
This decision led Shraddha’s family to advise the makers to push the release date of the movie. They argued that the movie’s prospect would be better till the cash flow became stable.
But the producers Farhan and Ritesh refused to budge and released the movie as scheduled. They were convinced that the movie would be successful despite of the demonotisation decision.
Unfortunately that didn’t happen. The movie minted close to Rs 10 crore, hence getting the flop tag.
Shraddha’s family is upset with the stubbornness of makers and that the movie taken a hit on her success record.
In fact, after the movie got cold response at the box office, actor Arjun Rampal who played a pivotal role, said that the timing of release was unfortunate. He said that the movie would have done better if the cash issue didn’t exist.
Taking into account Arjun’s statements and the business of ‘Rock On 2’ maybe it would have been in the movie’s best interest if the release date was pushed.