Interestingly, soon after Sony Music shared the unique journey of Safar song from Jab Harry Met Sejal on Twitter, it received one million views in less than an hour and the number is just counting.
Safar was song was launched in one of the most unique way, in which the filmmaker Imtiaz, Shah Rukh, composer Pritam and Irshad can be seen having serious yet funny discussion about the journey and making of the song.
Interestingly, SRK can also be seen giving suggestions to the music composer and even croons the song at the end.
Imtiaz, who has previously directed films such as Jab We Met, Love Aaj Kal and Tamasha, has teamed up with Shah Rukh for the first time in the upcoming romantic comedy, which also features Anushka Sharma.
"He is the most gracious, funny, passionate person, filmmaker friend that one can hope for. It's his kindness that the film has turned out so well," Imtiaz told reporters here last night. I'm happy that I got a chance to work with The Shah Rukh Khan. I hope I've been able to justify the huge talent and resource that the man is," he said.
Jab Harry Met Sejal is set to hit the theatres on August 4.
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