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Post 'fairness cream' row, Yami Gautam gets cautious about endorsing brands

Yami Gautam is apparently now rephrasing and putting new clauses in her brand contracts.

India TV Entertainment Desk, New Delhi [Published on:31 May 2017, 8:11 PM IST]
Yami Gautam
Yami Gautam's brand endorsementsPhoto:TWITTER/YAMI GAUTAM

Bollywood actress Yami Gautam is apparently now rephrasing and putting new clauses in her brand contracts after the recent fairness cream debate that involved many Bollywood stars.

Yami Gautam has been endorsing a particular fairness brand for quite some time now, is said to be revising her contract to safeguard herself from any controversy. According to a report, the Kaabil actress and her team have been asking too many questions to brand officials regarding the product. Reports say that they have modified the contract and included some terms and conditions. 

The brand might be willing to stick to the actress as not many celebrities are ready to endorse a fairness product after so many debates and controversies. Here goes the recent controversy - in a Facebook post, actor Abhay Deol had blamed Bollywood stars of "perpetuating colourism" by promoting fairness creams. It went viral and a sharp debate ensued. The post targeted stars who had endorsed such brands like Shah Rukh Khan, Aishwarya Rai Bachchan, Sonam Kapoor, Shahid Kapoor and John Abraham. In the aftermath, Ranbir Kapoor turned down an ad deal worth Rs 9 crore to peddle a fairness cream.