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India TV Neck-to-Neck With Aaj Tak In Aggregate Ratings

New Delhi, Delhi, India, Thursday, March 27, 2008 -- 

Living up to Rajat Sharma's promise to viewers and advertisers, India TV has beaten Star News in aggregate ratings for the Week 12, 2008 (TAM CS 15+ HSM) with a share of 18 per cent. India TV is now only marginally behind Aaj Tak, which is at 18.4 per cent.

In the CS 25+ ABC HSM category, India TV is at 18 per cent, which is the same as Aaj Tak. Thus in this core TG, India TV is the joint leader among Hindi news channels. 

At a share of 19 per cent India TV is numero uno in CS Female 25+ ABC. 

At 35 minutes per viewer (all day) in CS 15+ HSM, India TV continues to deliver higher time spent than any other Hindi news channel. 

At 20 per cent, India TV is the top Hindi news channel in the top 6 metro cities, in both CS 15+ AB HSM and CS 25+ AB HSM.

Independent News Services (INS) chairman and India TV Editor-in-Chief Rajat Sharma expressed quiet satisfaction at this team effort and promised that the channel will achieve "the next frontier" soon.

About Mr Rajat Sharma and Independent News Service Private Limited (INS):

Mr Rajat Sharma is Chairman of Independent News Service (INS) and Editor-in-Chief of India TV. INS was co-founded by Mr Sharma and Ms Ritu Dhawan in 1998. Mr Sharma edited important publications before entering television in 1992 with the iconic 'Aap Ki Adalat' and India's first private news bulletin. 

With 20 years of work behind her, Ms Dhawan is one of India's senior most television producers. 

INS launched India TV in August 2004. Today it has a talent pool of 400+ personnel. As per TAM, India TV is a leader, on the Elite Panel and in the C&S Hindi news market in terms of shares, TVRs, time spends and audience reverts.

In March last year Fuse+ Media, an entity of ComVentures, a leading Silicon Valley-based venture capital and private equity group with over $1.5 billion of assets under management, had placed an equivalent of Rs 50.9 crore of FDI in INS for a 19.17 per cent stake, taking INS's enterprise value to Rs 270 crore. Earlier this year, after another strategic investment, INS's enterprise value stood at Rs 500 crore.

Media contact details
Rohit Bansal,
India TV,
ᄧ (0120) 3051000,
rohitbansal@indiatvnews.com