New Delhi: Budget smartphones are slowly and steadily becoming the real stars of the smartphone market in India. Marketers are going all out to make as many sales as they can in this vast mobile landscape.
India ranks third among the top countries for smartphone users with an estimated 117 million subscribers, behind only China and the US. However, smartphone penetration in India is still small at just 10 per cent, the lowest among the top 30 smartphone markets, according to the latest ‘Internet trends 2014’ report by Mary Meeker, partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB). The report suggests that the smartphone subscribers’ base in the county is estimated to grow at 45 per cent in 2014.
A recent study by telecom equipment maker Ericsson said India has higher smartphone usage compared to even the US, with Indian users spending 3 hours 18 minutes on average everyday with their smartphones, of which one-third time is spent on apps. In the US it is 132 minutes (2 hours 12 minutes).
Clearly, there is lot of room for growth which will lead to a large number of companies coming out with smartphones that has a processor faster than 1 gigahertz; with screens more than four inches; camera above 8MP; latest Android operating system’ larger battery life of 3050 mAh and more; and prices under Rs 15,000.
Let us take a look at some good options in the market: