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Apple ties up with Flipkart to sell iPhone 7 in India

Currently reading: Apple ties up with Flipkart to sell iPhone 7 in India
India TV Tech Desk, New Delhi [Updated:23 Sep 2016, 11:57:13]

Apple has entered into a partnership with e-commerce giant Flipkart to sell its iPhone 7 in India from October 7.

According to a report in online portal BGR.in, this is for the first time that Apple has partnered with a consumer online player to sell a new iPhone version.


 

Unlike previous years, Flipkart will source iPhone 7 directly from Apple this time instead of getting it from third-party sellers.

Infibeam, another Apple partner, will also receive the new iPhones directly. However, it is known more as a bulk seller and does not deal with consumers directly.

A major chunk of Flipkart’s revenues comes from sales of smartphones. In fact, some of smartphone brands like Motorola and LeEco, sell exclusively on Flipkart.

The tie-up with Apple is expected to boost the business prospects of Flipkart at a time when it is facing stiff competition from American rival Amazon.

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